WE BELIEVE IN SIMPLE, TIMELESS ALPINE TRADITIONS

SINCE 2014 ITS BEEN OUR MISSION

to build our brand on a unique set of values for which we are most passionate, and that reflect our appreciation of authentic alpine sport. Thus, we aimed to create a brand with a persona that reflects the timeless, nostalgic, and rich experiences that many of us have enjoyed in mountain villages around the world.

ALPS & METERS IS PASSIONATE ABOUT ALPINE SPORT

The people, places, and adventures we've encountered throughout our travels. The intent of our content is to tell a constant thread of stories about these special places and experiences that create powerful mountain memories.

ALPS & METERS IS PASSIONATE ABOUT ALPINE SPORT

The people, places, and adventures we've encountered throughout our travels. Our intent is to tell a constant thread of stories about these special places and experiences that create powerful mountain memories.

FOR ANY SKIER, RIDER, OR HIKER...

The word "Alps" brings to mind an array of images that echo the atmosphere and memories we hope to distill throughout every touch point of our brand. The first word of our name is meant to transport you to mountain ranges, snow filled slopes, evergreen tree lines, cable cars, and warm après celebrations.

TO EVOKE THE RICH TONE OF OUR BRAND

The word "Meters" was chosen for its powerful double meaning. The primary meaning refers to the mountains, their height, and majesty. The second symbolic association of the word is connected to that of a tailored meter; the unit of measure in vintage yellow tape used by garment tailors to produce apparel of exceptional fit and workmanship. Our expression of this craftsmanship is called Forged Performance.

TO EVOKE THE RICH TONE OF OUR BRAND

The word "Meters" was chosen for its powerful double meaning. The primary meaning refers to the mountains, their height, and majesty. The second symbolic association of the word is connected to that of a tailored meter; the unit of measure in vintage yellow tape used by garment tailors to produce apparel of exceptional fit and workmanship. Our expression of this craftsmanship is called Forged Performance.