Alps & Meters began with the discovery of a vintage ski sweater on a snow-filled trip to the village of Åre, Sweden. Since inception, it has been our mission to build a brand on a set of traditional values that reflect our deep appreciation for authentic alpine sport and to create timeless alpine apparel with uncompromising performance.
Alps & Meters products are designed by tradition. Combining natural materials, classic garment construction techniques and contemporary technologies, Alps & Meters creates garments that are tailored, technical and timeless.
The word “Alps” is meant to transport to mountain ranges, snow filled slopes, evergreen tree lines, cable cars, and warm après celebrations.
"Meters" was chosen for its powerful double meaning: first, referring to the height and majesty of the mountains and second, the unit of measure on vintage yellow tape used by garment tailors to produce apparel of exceptional fit and workmanship.