Effective Date: May 25, 2018
1. COLLECTION AND USE OF INFORMATION
Personal Information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
We do not store any personally identifiable information about you in any cookies, and these cookies cannot be used to harm your computer. You have the right to revoke your consent to cookies at any time.
Our ecommerce store is built and hosted on Shopify, which allows us to sell our products to you. In order to do this, Shopify uses a series of cookies to power our online store. More information about these specific is available here: https://www.shopify.com/legal/cookies
We use Fits Me to make sizing recommendations for each of our garments based on information that you provide. This tool uses a persistent cookie to remember the information you provide for future visits, which can be turned off directly in the tool. The tool also uses a session cookie, so they don’t have to re-enter your information if the tool is closed during your session. We also use this persistent cookie to track on-page events. These cookies are fired at the start of the shopper’s session and expire shortly following the end of the session.
Used to collect information about how visitors use our website. The cookies collect information including pages visited and where users come from in an anonymous way, and this information is used to improve our website.
We use Facebook to deliver customized advertisements to users who visit our website.
We use Criteo to deliver customized advertisements to users who visit our website.
We use Olark to deliver live chat support to users who visit our website.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information.”
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
2. INFORMATION SHARING WITH THIRD PARTIES
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by visiting the following links:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
CRITEO - https://www.criteo.com/privacy/
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
3. DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
4. YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
5. DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
6. AGE REQUIREMENT
The Site is not intended for individuals under the age of 13.
We take reasonable precautions and abide by, at minimum, standard industry practices to assist us in protecting your personal information and payment card data. These safeguards help us to prevent fraud and unauthorized access as well as maintain data accuracy.
8. LINKS TO OTHER WEBSITES
10. QUESTIONS AND FEEDBACK
We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue at firstname.lastname@example.org or by mail at:
280 Summer Street, Mezzanine Level, Boston, MA, 02110, United States