Alps & Meters began with the discovery of a vintage ski sweater on a
snow-filled trip to the village of Åre, Sweden. Since inception, it has been
our mission to build a brand on a set of traditional values that reflect our
deep appreciation for authentic alpine sport and to create timeless alpine
apparel with uncompromising performance.

The word “Alps” is meant to transport to mountain ranges, snow filled
slopes, evergreen tree lines, cable cars, and warm après celebrations.

"Meters" was chosen for its powerful double meaning: first,
referring to the height and majesty of the mountains and second, the unit of
measure on vintage yellow tape used by garment tailors to produce apparel of
exceptional fit and workmanship.