Touring Flannel

THE STORY

During the early 20th century, skiing became the infatuation of gentlemen intrigued by the wonderful novelty and sliding on snow. In its transition from an efficient mode of winter transportation to exciting new recreational activity, skiers of the era, beyond a pair of leather boots and wooden skis, took little time to modify their head-to-toe wardrobes for use on-mountain.

The 30s, 40s and 50s were decades of smart wardrobes comprised of posh layers of collared shirts, knitwear, and woolen trousers that differed in only a minor manner from the high street fashions of the times. Within the alpine sports clubs of the day, classic skiing ensembles often included an oxford shirt with cuffed sleeves which conveyed skiing’s then leisurely nature and the handsome appearance of its well-to-do enthusiasts.