A store dedicated to alpine style is exactly what Boston needed, according to Louis Joseph, founder of the three-year-old luxury sportswear brand Alps & Meters. "Boston commands a passionate ski community," says Joseph. "The city's proximity to Vermont, New Hampshire, and Maine make it a fantastic staging point for winter adventure." A vintage Swedish ski sweater inspired the brand's Patagonia-meets-Ralph Lauren aesthetic. "Our designs fuse methods of classic garment construction, rich natural materials like 100 percent lambswool and full grain leathers, and contemporary technologies to deliver fit and performance," he says. Last winter, Alps & Meters opened its flagship workshop in the Fenway. "With its roots in sports, this neighborhood makes perfect sense for a brand like ours."
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